Trust Me, I'm Lying

Hailed as "astonishing and disturbing" by the Financial Times at its original publication, this revised and updated cult classic is a prescient exposé on media manipulation and the rise of fake news. Ryan Holiday, a former American Apparel marketing director, reveals how marketers and professional manipulators exploit online rumors and the "toxic economics of the news business" to generate headlines, shape public opinion, and create viral sensations. He pulls back the curtain on the tactics used to engineer online virality, fake news, and anonymously sourced articles that become national conversations. For the post-Trump, post-Gawker age, Holiday empowers readers to spot these manipulations, fight them, or understand their mechanics in a world where algorithms drive extremes and accountability is rare.

Archival Categorization Notes

This literature has been indexed under the primary pillar of Technology. It was manually vetted for the Read For Truth database because it provides educational insights into Digital Culture, assisting researchers in locating established secondary research within this specific taxonomy.